Today I went to my first baseball game at Citi Field. It was a great experience, and the METS WON! The field was surrounded with different ads from companies such as Delta, Verizon, Geico, Citi Bank, Subway, Dunkin Donuts, Bob's Furniture, and the list goes on. In between innings, numerous commercials were advertised. They even had the heart-shaped screen, where you would kiss your partner or the person sitting next to you (Just like the movies). I am extremely shocked that Social Media was not promoted at the game, as I anticipated. There was no promotion of the use of electronic social media at all. Both teams, as well as Citi Field, did not promote the use of live feed through Twitter or Facebook. The Mets own an active and verified twitter account but their public relations team did not encourage baseball fans to follow them on twitter or post pictures or comments about the game. This was an opportunity for the Mets to get hundreds of new followers, and pictures on their page. It appears like a HR person runs the Mets twitter account, because during the game there were NO LIVE FEED POSTS or Pictures. The Met’s Twitter page had three tweets after the game was over, which were all links to articles with the highlights of the game, very non-conversational. Social Media is way too popular not to be utilized in the correct way.
Citi Field
At the Game
Mets Tweets
Mets Tweets
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